There are so many poorly implemented websites, not just WordPress, that are not properly hardened for security when originally built. Proper website maintenance should also include keeping up to date with your website security. With the amazing growth of WordPress as a website platform comes the pitfall of being a large target. Your WordPress website is most likely visited daily not only by spammers looking to get links in your blog comments but by software robots. These “bots” are looking to simply log in to your site by figuring out your username and password or take advantage of security holes in themes, plugins, or the WordPress code base itself.
One of the ways that WordPress protects you is by monitoring these plugin vulnerabilities and removing the offending plugins from the WordPress.org plugin repository. Now of course if you don’t keep up with this or monitor updates to your plugins you may be caught out cold. Below is a link to a great article listing the latest batch of security issues with WordPress. You should also check out the WordPress Codex for information on Hardening WordPress: http://codex.wordpress.org/Hardening_WordPress
Check out this article on recent security vulnerabilities in WordPress Plugins by Regina Smola on her WP Security Lock website.
In the past you were unable to change the name of your facebook page after passing 100 “likes”. Now it is possible to change the name of your facebook page by following the link to this simple form.
Click Here to change the name of your facebook page => Change
You might have the impression that Google doesn’t like marketers to optimize their websites for search engine optimization. To the contrary Google actually likes true professional SEO, those that don’t game the system but make their sites optimal for the search engines and ultimately the site visitors.
Google actually prefers you optimize your web pages for good quality keywords, fresh well written and updated content, fast site load times and all those little things that help improve the efficiency of your web site and the experience of those searching for what you have to offer on your website.
Recap of Rand’s eight Twitter SEO link building techniques:
Free event for IMSMKC regular paid members. $10 at the door for non-members. www.IMSMKC.com
Please register for the event on facebook http://www.facebook.com/event.php?eid=267255049985960
Learn how to build your own full-featured Web site on the Internet, based on the powerful open source WordPress platform!
Do it yourself and save thousands of Dollars by creating your own web presence on the Internet.
We will teach you step by step how to install the world’s most popular CMS (content management system) and manage all aspects of your website – all by yourself! You will also learn how to install and configure powerful themes and plugins to add useful features to your website.
Course Prerequisites: Basic computer skills, basic word processing, photo editing and Internet knowledge.
The primary audience for this seminar is intended to be businesses but it can be useful for anyone.
Presented by Jim Grant, Social media and marketing professional, trainer, coach and consultant.
Basic Computer Requirements
Domain Name Selection
Existing Domain Name
New Domain Name
I have read about and always wanted to meet Gail Worth of Worth Harley Davidson. Well, we still haven’t met but I stood really near her at the KC Onliner networking meeting this evening. I also had the privilege of hearing Gail speak about her career and business philosophy. Gail is a real inspiration to any person who wishes to succeed in any endeavor, business or personal.
What I took away from her short presentation was that any of us can learn the tools and techniques to succeed, the key is to put them into practice and TAKING ACTION. Gail spoke of many techniques that we all have heard a million times in thousands of books and seminars but she lives them. Don’t think about smiling to get someone else to smile “do it”. Don’t make a choice to have a bad day, week, month, year, make your choice to persevere and give yourself an attitude adjustment.
My “AHA” or “WOW” moment in what Gail spoke about was achieving her dream of creating the Worth Harley Davidson experience for everyone to enjoy regardless of if they ride a motorcycle or not. Gail spoke about her dream to provide that experience as that star she had been reaching out to. It wasn’t enough though for customers to leave Worth Harley Davidson and say WOW, that was a cool experience… Gail was going for the “Second WOW” when the visitor would then say WOW, I’m going to tell all of my friends about this. Ingenious! built in word of mouth and referrals by creating a great experience for your customers and prospects that they want to talk about!
Are you creating the “Second WOW” in your business???
Sales and Marketing haven’t really changed…. No REALLY. What’s changed are the tools we use today to reach out and let prospects know who we are and what we do. It’s still all about relationships, doing business with who you know and trust is what pays and builds solid long term customers. In addition to attending a chamber meeting and reaching out to a few people in a couple of hours you can now reach into that huge river of internet traffic and network with the world 24×7.
I work with my clients to build an internet marketing strategy built around their sales process. If you don’t have a sales process that’s where we start, because if you don’t have leads/prospects then you don’t have a business!
Green Sales consulting and coaching can help you with your sales process and the development of the right mix of Internet Social Marketing strategy, tactics, tools and techniques to rev up your inbound marketing and lead generation. Green can show you how or build for you a killer set of tools and technologies regardless of your product or service. Yes, I work with e-tailers, multi-level marketers, attorneys, sales managers, artists, authors, insurance agents, clothiers, you name it people look for their products and services on the internet and through social marketing tools like facebook, LinkedIn, twitter, Google Local and your personal website.
Don’t trust your business to a “website designer” or “social marketing guru” with 5 minutes of real world business experience. Start with a mentor that has years of real world business experience, business and social networking, and years of the right technology experience and talent to make a real difference in your business and find the prospects you are targeting.
Where I can help:
Integrity is something you hear a lot about but many today are swayed by an epidemic of situational ethics driven by a world of misplaced faith in fallen (or yet to fall) heroes. The past few decades of abundance has also created an attitude of “who will notice if a little is missing?” or “I’ll just fudge this expense a little on my company expenses or taxes”, who hasn’t done that or thought about it? Possibly the current economic climate and great equalizer of the internet and web 2.0 or social marketing could have a very positive effect on our integrity. The threat of actual consequences for our actions as a business person being revealed to the world combined with the budget trimming we all have had to do make our actions more visible.
Webster defines integrity as:
1 : firm adherence to a code of especially moral or artistic values : incorruptibility
2 : an unimpaired condition : soundness
3 : the quality or state of being complete or undivided : completeness
synonyms see honesty
I’m not sure where I heard it but my favorite definition of integrity is “what we do when no one else is looking”.
In business it just makes sense in the long run to maintain a high standard of integrity. In the long run our reputation as a business person for the products we sell or the advice we give as consultants will be far more valuable than any short term gains. Our reputation in business once tarnished is nearly impossible to repair. Isn’t that many times how we weigh our decisions, by asking is the consequence of getting caught worse than what we want in the short term when we make a decision of poor integrity?
Customers want to do business with someone they can trust, in many ways the internet has made this trust, integrity and reputation very transparent. It doesn’t take long for word about your personal or business reputation to spread on the internet, even if you don’t do business on the internet, and once word is out you can’t cover it up or take it back. Because of the reach of the internet is it very easy for a prospect or customer to find a replacement for you, competition if fierce.
Here’s a great story about the type of hero we should be following, have you ever heard of J.P. Hayes professional golfer? He is a man who could have gotten away with an inadvertent error that cost him his job but even when no one was looking he did the right thing. http://www.jsonline.com/sports/golf/34717824.html
Thanks for a great presentation this morning at www.OlatheKiwanis.org by Attorney Ray Birkinsha “The Economy of Integrity” and the food for thought.