There are many things that go into a great website. Yes, it absolutely should look great and reflect your business and brand but a good website runs much deeper. We have a saying here at jimgrantmedia “Build it and they won’t come” Just having a well designed website is only skin deep (pardon the cliche’).
First and foremost the website should have a clear purpose to play its part in your sales and marketing process. Your goal may be to generate a lead, sell a product or serve your current customers. Your website must be designed with the business process in mind and guiding your visitors as quickly and intuitively as possible to that destination.
- A great website starts with a foundation of compelling content that is optimized for the search engines such as Google, Bing and Yahoo. This process starts before a single word of content is written. This is part of the SEO (Search Engine Optimization) process.
- The underpinnings of your website should be sound technically. A well coded and optimized website will give a better customer experience and score higher in the search engines. We also include on every site a backup utility to protect your investment.
- The latest tools and plugins to integrate your site with social media platforms. It is important to integrate access to your presence in social media as well as enabling your visitors to share your site and content with others.
- CMS, a Content Management System – we prefer to build all of our projects on the WordPress platform which gives our clients the ability to easily manage the content on their site without relying on us every time an update is needed. At the end of the development process you will receive training at the delivery of your site on how to maintain it.
Click here to check out just some of the sites we have built for our clients.